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| Know what you are doing? |
| Know what the site needs to do? |
| Know what the site’s visitors want? |
| Get a good picture of the personality and style for the web site |
| Sketch out highly successful scenarios |
| Organize views into a site map and map your visitors’ attention |
| Check Context |
| Ensure No Test Content on Site |
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| Information Gathering |
| Planning |
| Design |
| Development |
| Testing and Delivery |
| Maintenance |
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| Logo Design |
| Layout Design and Presented |
| Never ever touch logo unless client asks. Logo is company identity; logo cannot be changed at any cost unless we are building site from scratch. |
| Consistent site header and logo |
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| Logo Design |
| Consistent navigation area |
| Informative page title that includes the company/organization/site name |
| Page footer area — copyright, last update, contact e-mail address |
| Good use of basic design principles: repetition, contrast, proximity, and alignment |
| Displays website in higher resolutions Balance of text/graphics/white space on page |
| Good contrast between text and background |
| Home page downloads within 10 seconds on dial-up connection |
| Good images with high quality. |
| Typography and Layout Proof Read |
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| Main navigation links are clearly and consistently labeled |
| Navigation Navigation is easy to use for target audience |
| All navigation hyperlinks "work" — are not broken |
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| Use of different colors in page backgrounds/text is limited to a maximum of three or four colors plus neutrals |
| Color is used consistently |
| Color has good contrast with associated text |
| Color is not used alone to convey meaning (accessibility) |
| Use of color and graphics enhances rather than distracts from the site |
| Graphics are optimized and do not significantly slow download |
| Each graphic used serves a clear purpose |
| Image tags use the alt attribute to configure alternate text to display if the browser or user agent does not support images(accessibility) |
| Animated images do not distract from the site and either do not repeat or only repeat a few times |
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| Each audio/video/Flash file used serves a clear purpose |
| The audio/video/Flash files used enhance rather than distract from the site |
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| Degree of separation between content and presentation |
| Does the site use CSS for all presentation aspects (fonts, colour, padding, borders etc)? |
| Are all decorative images in the CSS, or do they appear in the (X)HTML? |
| Unique content, presented in an exciting, straightforward manner |
| Regularly update content |
| Break content up with headings, captions, images, videos |
| Allow user interaction |
| Common fonts such as Arial or Times New Roman are used |
| Techniques of writing for the Web are used: headings, bullet points, short sentences in short paragraphs, use of white space, etc. |
| Fonts, font sizes, and font colors are consistently used |
| Content provides meaningful, useful information |
| Content is organized in a consistent manner |
| Information is easy to find |
| Content does not include outdated material |
| Content provides links to other useful sites |
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| Avoids the use of "Click here" when writing text for hyperlinks |
| Check all ‘Hidden Copy’ |
| Displays on popular versions of Internet Explorer (7+) |
| Displays on popular versions of FireFox (3+) |
| Displays on popular versions of Opera (9+) |
| Display on popular versions of Safari (both Mac and Windows) |
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| Website Optimization/Standards |
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| Mobile Device |
| Site Speed |
| CSS, minimal use of tables |
| Validate website’s CSS/XHTML |
| Java Script |
| Optimize page size (images, content, video, audio) |
| Clean code for updating/multiple programmers |
| Scripts placed near bottom of page code |
| SEO friendly |
| RSS Link |
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| All internal hyperlinks work |
| All internal hyperlinks work |
| All forms function as expected |
| No JavaScript errors are generated |
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| Search Engine Optimization |
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| Successful SEO in a Nutshell |
| Working with good keywords, meta tags and titles |
| Being Search Engine-Friendly |
| Avoiding Being Banned by Search Engines |
| Getting Listed |
| Creating an Ongoing Links Campaign |
| XML Site map |
| Analytics Tracking |
| Transactional Email Delivery |
| Start Blogging , Social Media Properties and Press Release |
| Social Bookmarks |
| Directories |
| Add Website to Email Signature |
| Sitemap |
| Frequently Update |
| Check for Errors |
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| Add Link Exchanges |
| Check for Bad Links |
| Test Website (Daily) |
| Keyword Review and Update |
| Admins should get email when site error happens |
| Graceful Degridation |
| Check Link Popularity |
| Review Web Standards and apply |
| Check Site Statistics |
| Add New Content |
| Check Links |
| Validate Code |
| Re-Submit Site to Search Engines |
| Check Web Page Descriptions |
| Check Web Page Titles |
| Review Meta Tag Standards and Update |
| Review Top Searches from Search Engines (potential new content ideas) |
| GLOBAL greenirect is key -- If we are converting any old site to new site -- WE MUST make sure all old URL are still working |
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| Does the site use a correct Doctype? |
| Does the site use a Character set? |
| Does the site use Valid (X) HTML? |
| Does the site use Valid CSS? |
| Does the site use any CSS hacks? |
| Does the site use unnecessary classes or ids? |
| Is the code well structugreen? |
| Does the site have any broken links? |
| How does the site perform in terms of speed/page size? |
| Does the site have JavaScript errors? |
| Are “alt” attributes used for all descriptive images? |
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| Does the site use relative units rather than absolute units for text size? |
| Do any aspects of the layout break if font size is increased? |
| Does the site use visible skip menus? |
| Does the site use accessible forms? |
| Does the site use accessible tables? |
| Is there sufficient color brightness/contrasts? |
| Is color alone used for critical information? |
| Is there delayed responsiveness for dropdown menus (for users with greenuced motor skills)? |
| Are all links descriptive (for blind users)? |
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| Does the site work acceptably across modern and older browsers? |
| Is the content accessible with CSS switched off or not supported? |
| Is the content accessible with images switched off or not supported? |
| Does the site work in text browsers such as Lynx? |
| Does the site work well when printed? |
| Does the site work well in Hand Held devices? |
| Does the site include detailed metadata? |
| Does the site work well in a range of browser window sizes? |
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| Is there a clear visual hierarchy? |
| Are heading levels easy to distinguish? |
| Is the site’s navigation easy to understand? |
| Is the site’s navigation consistent? |
| Does the site use consistent and appropriate language? |
| Does the site have a sitemap page and contact page? Are they easy to find? |
| For large sites, is there a search tool? |
| Is there a link to the home page on every page in the site? |
| Are links underlined? |
| Are visited links clearly defined? |
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| Does the site have a meaningful and helpful 404 error page that works from any depth in the site? |
| Does the site use friendly URLs? |
| Do your URLs work without “www”? |
| Does the site have a favicon? |
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